Hear about the hippie who got lost at sea? He was too far out man.
This TVC campaign completed for Newenham certainly created a buzz and generated interest. We used our knowledge in online advertising strategy to create a character that would love that Newenham stands for: nature; keeping the established trees and a creek through the property, allowing ‘room to be yourself.’
Through this character, we encapsulated all the values that used to be hippie and are now hip. Wellbeing is back in fashion ladies and gentlemen! Not only did this campaign get a great response online, it generated the attention Newenham needed in a saturated market, providing them with a great tool for broadcast and their digital marketing.