Donut go breaking my heart.
This cheeky campaign made up of three scrummy social videos, showcased Balfours faves Frogcakes, Custard Tarts and Choccy Donuts.
Not only did the originally composed jingles get toes tapping and the scrumptious imagery get mouths watering, but posing the question, ‘when was your last Balfours?’ got the audience thinking.
You’re thinking about your last Balfours now, aren’t you?
This campaign was shot in our studio by our video production team, with Balfours products fresh from the factory. By the end of the day, our team was absolutely dripping in custard and icing, and the jingles were stuck in our heads for weeks!
This digital marketing campaign was released on social channels earlier this year. The summertime singalong videos have had great online traction.